Steven J. Schwartz
There is a story about a sales call that I did that has been passed around enough that I heard it as almost a legend the other day. I am exaggerating a bit, but I was asked if I knew who the people were in the story. Well, it my story, so with a little litterary license and changing names, dates, and places to protect everyone other then me, I will tell a story of the “How to get thrown out of an account in a few easy steps!”
In a land not so far away, a sales region near you, there was a team, a team that legends are made from. This team worked for a start-up storage company, a company on the path to greatness! This company was little, but in the dawn of explosive growth, this team was new to each other, but fought like they had been in battle for ever side by side. The typical battle was hard to get into, but once in the fight we were pretty much unbeatable. The team was Steven (me) and Sean (name changed to protect Sean, oops).
One day, this mighty team was introduced into an account by a weak partner, strong in revenue, but weak in the ability to do anything other then cause trouble. What kind of trouble? Registration issues, bringing in multiple storage vendors into the same account, and not being able to close even the easiest of deals. This account was a simple, let’s parade our list of vendors by the Director of IT, of what?, a Zoo. Yes that is right, lions, bears, elephants, etc. Zoo.
So we do our awesome “dog & pony” show, but the questions being asked are too clearly directed, both by our partner and by the customer. We were getting sloppy second sales meetings vibes. Towards, the end of the meeting, Sean and I are getting a bit jaded about the opportunity, and figure let’s at least enjoy our meeting at the Zoo. This is how the conversation went:
Sean: (to IT Director) “Hey before we get out of here, any chance we could feed a lion?”
IT Director: (laughs) “No, but maybe you’d like to feed a giraffe?”
Sean: “Nah, a lion would be much more fun, how about a monkey?”
Steven: “Forget a monkey or giraffe, any chance I could club a baby seal?”
all: (silence)
IT Director: (in his head – did he really say he wants to club a seal?)
Sean: (in his head – STEVEN!!!! he doesn’t know you are sarcastic and kidding)
Steven: “I mean I’m pretty quick, I will be able to grab it before it sinks!”
IT Director: “Here let me show you guys to the door.”
Needless to say, we didn’t win the deal, as the legend stands, we were physically thrown out of the Zoo, and a permanent ban is in place. My name in on the PETA most wanted list, and Sean has to get family members to buy dog food since he is shunned in the animal community as well. The real events, how it happened, where it happened, well kiddos, that is why it has become a sales legend. The moral of the story, no matter how badly you want to club a baby seal, asking to do so will loose you the storage deal.